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Balanced Prose -- What does that mean?

Writing is hard work. Or let me rephrase that -- Good writing is hard work. By "good," I mean the kind of writing that effectively communicates your message to your audience to successfully achieve your purpose. Of course, there are times and situations where it is perfectly feasible to dash off a quick email or short memo that gets the job done, and many of us are familiar with the last minute essay.   But what if you want to do more than "get the job done"? What if what you are writing carries weight, be it in grades or in potential cost or opportunity? It's situations like those that require intention in planning, drafting, and revising to ensure it is "good". It is in those moments that you are striving for balanced prose. Balanced prose is communication that strikes the right chord between ideas and expression. To your readers, it flows smoothly so that they are unaware that they are being carried along. They are free to engage