The Importance of Writing for Small Businesses
I recently had the opportunity to write a good news article for a local small business to share their 2-year report card with existing and new clients. It was such a fun assignment to be able to interview the client and listen to the passion in their voice at what they do and why it's important to them and for their customers. It got me wondering whether all the micro and small businesses in my community realized the potential that a good news story or a promotional article or blog might have for their business. I've grown up with an experience of small business. My mom was a consultant for one home-based business or another or she was making aprons or tea towels, or knitting dish clothes or toddler hats to sell at markets. My grandmother owned a jewellery store, first in Sidney and then in Victoria, and went on to be a consultant before retiring. My grandfather was a handy man after he retired from farming, which is itself a small business. As well, I worked for several smal